Number of shares
Reaching audiences is often harder than creating the work itself. There are both formal and informal channels for getting the work to ‘marketplace’. Government agency funding and financial support is usually dependent on a project having a clear ‘pathway to audience’, with either a sales agent, distributor or broadcaster committed. Informal channels generally involve self-distribution models which can, on occasion, unlock high traffic numbers if nothing else. Usually though, the distribution avenues are particular to the nature of the work itself.
On November 6th, at 7.30, Screen practitioner, Molly Reynolds, will give a concise overview of ways to navigate through the distribution maze.